Saving good companies and jobs key goals in new tourism campaign: STB

SINGAPORE —Keeping good companies afloat, protecting jobs and boosting key capabilities in the tourism sector are the main goals to be achieved through a new campaign, said the Singapore Tourism Board on Wednesday .

“We will also work with to identify key capabilities in the different tourism sectors that we must maintain – this is necessary in order to ensure that our sectors remain competitive and can emerge strongly when international travel resumes,” he added. The STB will partner Sentosa Development Corporation and Enterprise Singapore to offer tour experiences, packages and promotions for local residents.

“In 2018, Singaporeans spent more than $34 billion on overseas travel. The challenge for us is whether we can re-direct some of that spending towards our local tourism and lifestyle businesses,” said Tan. Nonetheless, Tan believes Singaporeans are adventurous enough to seek and discover parts of Singapore which they have not explored, and the new campaign intends to leverage on such potential.

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