And what about Erewhon—did they ever hear from the company whose logo they had appropriated? Eventually, yes. “Luckily they were super happy about the fact that we were getting the clothes on these really cool people,” Hwang says.
Pizzaslime is that rare thing that appeals to VCs like Singareddy—a beloved, unconventional brand, one that’s truly asset light with no employees other than the founders—and to celebs like Diplo. The Grammy-winning EDM artist both personally rocks Pizzaslime and has asked the guys to advise on marketing for his music. For a certain crowd of young people and celebrities, Pizzaslime is “up there with like, Gucci,” he says.
He and Hwang began to collaborate on this digital enigma seven years ago after they struck up a friendship through mutual friends in LA’s music-producing scene and fled corporate-ish life working for a company that managed musicians, Tmwrk . “We had a lot of ideas in regard to creative stuff that we wanted to do and not all of them fit with the artists we were working with,” Hwang says.
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