Redtone International Bhd and Natural Intelligence Solutions Technology Sdn Bhd have entered into a collaboration under their #GrowStrongBiz partnership program to support the digital transformation of local businesses.
According to Redtone’s group CEO, Lau Bik Soon, the Covid-19 pandemic has demonstrated that businesses need to accelerate the pace of digital transformation, including adopting digital technology and increasing employees’ know-how, as the rules of success have clearly changed. “The key factors to a successful digital transformation program include mindset shift, cultural change, understanding the impact of technological change and realigning or redefining your business strategy,” he explained.
The two parties revealed that the initiatives under the #GrowStrongBiz program will be rolled out over a period of 12 months, with assistance for retailers to develop VR stores as the first in the program. The group CEO listed the benefits of such a store as an immersive and engaging experience which allows customers to shop from the comfort of their home.