"If we felt that way, it's likely there are pretty significant numbers of former readers who felt that way and would be willing to pay money to have that kind of publication come back."
Across the digital media industry, many publications including Insider Inc. have invested in subscription-based journalism to pad against click-reliant and often-turbulent digital advertising dollars. The Athletic, a, could very well be the best harbinger for the Defector's mission. And there's never been a better time for sports stories that leap beyond the traditional realm of a newspaper sports section. As Petschesky
, "sports is everything, and everything is sports," especially as American professional leagues struggle to contain the coronavirus pandemic within their own ranks.See the latest news and trends in advertising and media. Sign up for our newsletter now.By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider as well as other partner offers and accept our
Deadspin is dead. Defector is a lost cause.
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