BEIJING - Mr Lu Jiang, 45, has noticed that friends who are long accustomed to drinking wine at business dinners have developed a new habit: sampling it at home.
In the year's first half, China imported and produced less liquor than during the same period last year, but the country's producers and distributors expect sales to rebound in the second six months. Since the onset of the pandemic, the red wine Caperucita Tinta has been one of the most popular in China, selling for 88 yuan a bottle in many places. Produced in the Spanish city of Valencia, it is known in Chinese as Xiao Hong Mao - a reference to the red hoodie on the label.
Mr Luan's team has placed the wine in more than 100,000 stores across China, and it has also appeared in films. He expects 10 million bottles of Caperucita Tinta be sold in the country this year. Beverage purchasing specialist Han Liwen from Freshippo, Alibaba's online-to-offline grocery chain, said sales of liquor priced at 200 yuan to 400 yuan a bottle have risen significantly since the outbreak started, in contrast to an overall market decline.
Mr Jiao said that since May, the company has hosted a series of livestreaming shows on the JD and Douyin platforms in conjunction with tastings at its 50-plus stores nationwide. By last month, the shows had been watched more than 1.7 million times.
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