Alicia Keys is getting ready to launch a beauty brand focusing on inclusivity, authenticity, and autonomy with E.l.f. Beauty.
The “Girl on Fire” singer has teamed with E.l.f. Beauty for her new project, which is expected to launch sometime in 2021. The singer is collaborating with E.l.f. Beauty to distinguish herself from her peers in this endeavour by establishing a brand that combines beauty and lifestyle with a focus on inclusivity and well-being.
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