Bayern Munich players celebrate after winning the German Cup final in July.
The final kicks off at an unsociable 3am Monday in China but Bayern say there will be viewing parties for their fans in over 30 Chinese cities. “We can already feel and see it,” said Rouven Kasper, head of Bayern’s office in Shanghai since it opened in 2016. Kasper believes that German football’s early return during the coronavirus pandemic – it was the first major European league to restart, in May – put Bundesliga clubs in the shop window.PSG the club of new generation
“China has always been extremely important to us and that’s one of the reasons why we toured with the first team in China for the past two years. Last year all of our Asia tour was in China,” said Wasels.PSG, a relatively young club having been founded in 1970 – Bayern go back to 1900 – are trying “to go in a different direction to try to target a different audience than the traditional football audience”, said Wasels.