In Rivian products, Vaughan wants "rich textures" to draw the eye, tactile satisfaction gleaned from "solid-feeling haptics" and auditory appeal from "the careful management of sensory cues that consciously and unconsciously communicate a sense of quality," he told WardsAuto.
"Quality planning goes further than understanding what customers want because sometimes they don't know what they want," Vaughan said. While we won't see the R1T or the R1S in production capacity until 2021, photos of the vehicles on Rivian's press site show sleek and minimalist interiors. Judging from the photos, the vehicles' interiors exhibit similar design language as their exteriors. Get your weekly recap of all things electric vehicles, airlines, and more.
The project started in 2009, and tesla will provide sypertruck before it.
Rivian, faraday, lucid air won't success.
Nobody asked for an electric pickup truck
Let’s hope they follow through
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