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She's part of a trend of "thrift with me" YouTube videos, which have surged in popularity in the last few years. Videos with "thrifting in" or "how to thrift" in the title increased by 10X between 2017 and 2019,Last year, Hollander signed with a management team and quit her job in retail to focus on YouTube full time.
"I feel like the subject on my channel is the worst for making money," she said, since she does fewer sponsorships than other categories."If it was, I probably would've chosen a different subject," she said. Learning how to strategically use Google-placed ads in her videos was what allowed Hollander to go full time as a YouTube creator, despite the low volume of brand deals she does.
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