Venice Film and VR Market Kicks Off With Flurry of Activity

’s market is kicking off preceded by a flurry of activity, with several significant deals already announced during the world’s first physical place to do business after lockdown.

“Our business is meeting; it’s networking, first of all,” says VPB chief Pascal Diot. “Especially for producers,” he adds. “They need to meet people, it’s simply not the same thing as a Zoom or Skype conversation.” The post-pandemic proliferation of sales is due to the fact that there are “less big American films, so European titles have more opportunities,” says Diot. Also, there are simply more available titles, since prior to past editions of Venice a larger portion of the lineup was pre-sold.

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