Earnest PettieEarnest Pettie leads the trends and insights team at YouTube, and he works to understand emerging trends on the platform by tracking, researching, and watching videos.Pettie spoke with Business Insider about his role at YouTube, what trends he's tracking – like the crossover between true crime and beauty – and the trends that have emerged on YouTube during the pandemic. YouTube's Trends and Insights Lead, Earnest Pettie, watches videos for a living — tons of them.
Pettie is in charge of the trends and insights team at YouTube , and alongside his global team, he spends his days unraveling what's going on across the platform by tracking, researching, and watching YouTube. Pettie is subscribed to over 1,000 channels on YouTube, he said. "The thing that we are looking out for at any given moment is a change in either what people are creating, or what people are consuming," Pettie told Business Insider. "As we uncover those things, we look for connections with things that we've researched before, or other things that we've seen emerge, so that we can build a larger picture of what's happening on YouTube.
His team works to help people understand content trends on YouTube, and highlight underrepresented communities on the platform, from
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