Ad holding company giant WPP created its first five-year plan, said people with direct knowledge of the matter, reports Patrick Coffee.
The five-year plan signals a departure from the past, when WPP ran its business on a quarterly basis and sometimes discussed long-term plans that weren't formalized, said a former WPP financial executive.Dan Whateley reviewed hundreds of company transcripts to see how CEOs talk about working with influencers.
Madison Avenue crazy leftist social engineering sux. Go Walmart..
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