Big Tech Needs an Entirely New Business Model

against Google. But even these proposals remain locked within a narrow model of how digital platforms should be regulated. Antitrust law cannot deliver solutions to a problem it was not designed to solve: the negative, we call that business model the “consumer internet”—it’s what results when the vast space of online interaction becomes managed principally for profit.

operators and other bad actors, provided they too just want to maximize traffic, can easily align their goals with those of the platforms.

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