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CTV devices, with 100.2 million and 72.7 million US users this year, respectively, per our latest forecasts. We estimate that Roku will capture 48.6% of US CTV users in 2020, while Amazon Fire TV will garner a 35.3% share—thus, reaching deals with these providers could be make-or-break situations for streaming services.
The new deal with Amazon could help HBO Max overcome its rocky start earlier this year. The streaming service's first few months were hampered not only by its disagreements with CTV providers, but also pandemic-related content
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