Ster Kinekor and Nu Metro shrug off on-demand streaming and remain confident people will return to movie theatresThe death of cinema has been predicted for decades. First television was going to kill it, as audiences could watch their favourite stars at home for the first time without the big screen. Next it was said that videocassettes, DVDs, satellite television and PVR, which allow television recording, would keep people from going to the movies.
Then on-demand streaming of content such as Netflix and Amazon Prime was the final death knell as people could binge watch from the comfort of their couches. ..A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and Sunday Times Daily.
Shouldn't be too confident... I strongly suggest offering free popcorn, given the price of tickets.
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Cinema will survive pandemic, says SA industrySter Kinekor and Nu Metro shrug off on-demand streaming and remain confident people will return to movie theaters
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