KUALA LUMPUR, Aug 17 — So many of us want to eat healthy, exercise more and get fit. So much so that it’s a billion-dollar industry worldwide.This is a problem that YT Kuan, the 31-year-old founder of Oomph Asia, is most interested in solving. His business targets a specific market segment of nutrition and fitness enthusiasts, but what does it offer his customers?
Which, where Kuan and Oomph Asia are concerned, is a Venn diagram of the aforementioned fitness and nutrition expertise as well as appropriate value-add products . Kuan says, “As an athlete myself, I knew it could be hard to find healthy meals with the right macronutrient count when travelling. Whether it’s during the flight or when we reach our travel destination, we want to make dieting as accessible as possible – hence we came up with Grab & Go Packs.”
He shares, “This programme includes a diet plan and home workouts that can help every individual achieve their fitness goals either to lose weight or gain weight... at home. Achieving such results doesn’t necessarily have to happen in the gym.”
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