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Putting customers at the center of retailers’ business strategy has led to the growth of onmichannel. At a time when customers seamlessly peruse from websites to social media, shop in-store while comparing prices online, and expect instant gratification coupled with the best deals available – ominchannel is the only way to deliver the experience that customers want and have come to expect.
Of course the pandemic has played a key role in advancing the need for omnichannel retailing. Almost everyone was forced to stay home for months on end, physical stores shut their doors for indefinite periods of time, and consumers needed to locate many hard-to-find items, such as hand sanitizer and masks, so they satisfied these needs by turning to the only thing they knew they could rely on – the internet. And shopping on any site or app that could deliver their necessities.
The idea is this: a blogger wears a brand’s article of clothing, that blogger shares an image on their own social media page, the brand then reposts that photo, which auto-populates on the company’s website, and the image is clickable, on both the social platform and the website, to link directly to the product page and make a purchase with a couple simple clicks of a button.
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