value to pure EV makers, such as Rivian Automotive Inc., whose market value briefly topped Ford’s late last year despite producing relatively few vehicles.
“We’re not seeking half measures,” Farley said on the call. “We’re done with incremental change. We have a clear plan, a bias for action and a whatever-it-takes mind-set.” Even an internal split would be complicated. Splitting up engineering and operations at a carmaker, where some engineers and factories create and build both types of vehicles, is no easy task, one of the people said. Even if everyone favors a true split, it would be heavy work to manage the complexity, the person said.
Unlock value like the Edsel?
Leave it to Ford to find a way to kill its own Mustang brand....way to go CEO
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