He said that their demand comes from people wanting authentic salsa that"tastes like how salsa is supposed to." On their website, they say that they don't"water down their salsa.""We grew up working in the fields, we know the produce and when it's ripe," Lopez said."It was just natural for us to start this business."
Last September marked the 10th anniversary of Salsa El Gallo's opening, and Lopez said they hope to expand even more in 2022. Before making it onto H-E-B shelves, Lopez said they started the company operating out of a garage and would go door to door to small business across the Rio Grande Valley, asking to have their products put on the shelves.
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