cider to Ireland and the UK, where it is now the best seller after Strongbow). Prior to that, he was the man responsible for the heely shoes fad among young girls.Nutrition, which was sold last week for a sum understood to be in the region of €160 million.
Created just six years ago, it was fronted by McGrath and Gannon, but Connolly was always the dominant shareholder, owning 50 per cent of the business from the outset. The clue was in the name of the parent company,Staying in the background is what Connolly does, pushing the brand not the man.
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