Tom Bradley: Buying stronger companies in times of weakness can give investors the nerve to be countercyclical

And, like a good investor, they can provide liquidity when others desperately need it. That means buying a competitor when few if any bidders are at the table, or acquiring products, facilities and customers for pennies on the dollar.

The list from south of the border is much longer and would include Visa Inc., Danaher Corp., Coca-Cola Co., Procter & Gamble Co., tech giants such as Apple Inc., Alphabet Inc. and Microsoft Corp., and, of course, Warren Buffett’s company, Berkshire Hathaway Inc. Also, success is highly dependent on the length and depth of the economic malaise. Since the financial crisis in 2008, setbacks have been brief, with the United States Federal Reserve and other central banks coming to the rescue with lower interest rates. The economic declines were modest, and investors knew the Fed had their back.Article content

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