to customers who make intentional purchases instead of shopping on impulse during Black Friday. Customers purchase the items before they are manufactured, which limits waste and overconsumption. Alohas calls it a reward for sustainable shopping.
Black Friday doesn't have to be all about huge discounts. No matter how you celebrate—through sales, donations, or nothing—be sure it showcases your values and resonates with customers. Blake Morgan was called “The Queen of Customer Experience” by Meta. She is a keynote speaker, bestselling author and futurist. Sign up for her weekly email
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