The company is building a small team of staff in Ireland to support its roll-out. Former head of EMEA growth at Hailo Rob Cumiskey has been appointed head of marketing for Bitpanda in Ireland. The company also has appointed a head of country for the Irish market, and hopes to expand further in the future.
Aimed at both experienced and first-time investors, Bitpanda accounts are free to open. The company also has an extensive knowledge hub to help increase education around investment, something Mr Enzersdorfer-Konrad says is currently too low in Europe. The hub includes videos to educate retail customers on personal finance, cryptocurrencies, investing in the financial markets, and also blockchain technology.
The company also has a strong focus on regulatory compliance. “We started for example doing [know your customer] before we were obliged to do so simply because we believe long term it makes sense,” said Mr Enzersdorfer-Konrad.
Established in 2014, the company is aiming to be the number one investment platform in Europe. It currently employs more than 700 people across its offices in Vienna, London, Berlin, Amsterdam, Barcelona, Bucharest and Milan. “We believe that digital assets and blockchain technology are reinventing what it means to invest, and we’re committed to keep building simple, easy-to-use, and fully regulated financial products for everyone,” said Eric Demuth, co-founder and CEO of Bitpanda. “As one of the most regulated and safest investment platforms in Europe, we prioritise the safety of our community at any time.
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