Harvard Business School makes EbonyLife Case Study Available Online to Students Globally – THISDAYLIVE

Professor Feng Zhu, Mo Abudu, CEO EbonyLife Group, Heidi Uys - Head of Programming EbonyLife Media and Professor Hise Gibson.

In 2021, the EbonyLife case study became one of just 500 case studies read by students during the two-year MBA programme, making this a rare accomplishment for an African company, led by a Nigerian woman. In September 2022, EbonyLife CEO Mo Abudu was appointed as an HBS Executive Fellow, allowing her to share her business and life experiences in person with students, while working on a project with HBS faculty.

Ms. Abudu is delighted with this latest development. She said, “I didn’t really see this coming. Nearly three years ago, we were approached by Harvard Business School for a potential case study about EbonyLife. Now, just one year after it became part of the compulsory curriculum for all first-year MBA students, it’s going to be available to a global cohort studying online.

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