The acceleration of the company’s push into streaming is designed to double its monthly average users, its U.K. subscribers, its streaming hours and its digital revenue, to £750 million , by 2026, management has said. Getting “more eyeballs” for its streaming services, thanks to originals debuting on ITVX, and its content overall is a key part of the formula for success. So is attracting viewers beyond ITV’s traditional audience, for example by offering such programming as anime on ITVX.
“ITVX will represent the most important change in ITV’s offering since the advent of digital,” J.P. Morgan analyst Daniel Kerven, who has an “overweight” rating on ITV’s stock, highlighted in a Nov. 3 report, in which he touted the new streamer’s “expanded content offering, improved user experience and better monetization.”
The same way OnDigital did 24 years ago and lost ITV £1.25bn or the same way Britbox was launched in 2020 and has 733k subscribers as the problem with ITVX is the majority of its users won't pay for a subscription and that exclusive paid content will be seen by a tiny audience
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