I spent all night on TikTok Live, and discovered a wasteland of clickbait, scams, and other oddities. | Business Insider

. TikTok Live is also how many creators make money, with fans able to donate cash gifts of up to $500 at a time. The incentive to cull donations is why its content is often both so creative and bizarre. In one stream last week, a creator appeared to be playing beer pong as he asked viewers to send him donations to try different things, like adding a cup or tossing a ball using his left hand.

When I ended the experiment in the morning, it felt like coming up for air after being submerged in a sea of cultural sewage. I was subjected to the lowest-hanging fruit of content, from apparent scams to fantastical role-plays to clickbait titles. While I discovered some gems in the depths of night, it was mostly alarming and a little thrilling to be peering into an untethered digital void. TikTok Live really is a wasteland of weirdness.

The international content warped my sense of time, as clips flicked between sunny streets and then across dark, shadowy rooms. The immersive nature of TikTok's algorithm gave everything a timeless, placeless feeling. I never knew what type of stream to expect next, as the content and language changed. Throughout the night, I kept running into the same fake-shower and fake-sleep streamers. Thinking I may have broken my For You page algorithm, I briefly paused to make some tomato soup.

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