Cannabis price 'race to the bottom' hurts market's future: OCS CEO

Many believe the illicit market has a far greater share of pot sales than governments and their pot distributors capture in such statistics because there is still a stigma around cannabis, so users may not admit weed use when surveyed.

“In Missouri, we sell the same for $70 U.S. that we sell here for $31 Canadian,” he said, in a session after Lobo’s speech.Article content Lobo maintains the OCS is doing its part in fighting the race to the bottom with a plan to lower its margins this fall, which he estimates could hand $60 million to licensed pot producers next year.

“We are no longer in the early days of legalization anymore. That dank new car smell of legal cannabis has worn off,” he said.

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