Molson Coors Beverage Company said in a statement that the acquisition of Blue Run Spirits is part of the company's"journey to broaden beyond our beer roots."“Molson Coors has been on a journey to broaden beyond our beer roots and build powerful brands in growing categories, and Blue Run joining us is an exciting next step as we establish Coors Spirits Co.,” Michelle St. Jacques, chief commercial officer for Molson Coors, said in a statement.
The move comes months after data released by the Distilled Spirits Council of the United States showed that spirits sales had a greater market share than beer sales in the U.S. for the first time. Spirits made up 42.1% of the market compared to 41.9% market share for beer in 2022.
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