A new film in South India is so huge companies are giving workers a day off to watch it | CNN

In fact, they were the real-life celebrations of thousands of cinema fans in South India as they welcomed the latest film release by one of the country’s biggest superstars. “Jailer,” a Tamil-language action thriller by celebrated actor Rajinikanth, has taken the region by storm since hitting cinemas Thursday and is already expected to set box office records.

Born Shivaji Rao Gaekwad in the southern city of Bengaluru in 1950, Rajinikanth made his debut 25 years later in the movie “Apoorva Raagangal,” which became a commercial success. The level of adoration among his fans has often been likened to that of a religious figure. Some of his fans have been known to celebrate his new releases by pouring milk on cardboard images of the actor, an act of veneration usually reserved for Hindu deities.

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