The university has defended the sponsorship and a spokesperson said the partnership would deliver more useful research informed by de-identified data supplied by gambling companies. It also said bookmakers would not be given any opportunity to “constrain or edit the research in any way”.The gambling companies funding the research centre have also rejected claims they are trying to produce favourable research.
“Any efforts to counter the commercial gambling industry must apply the same scrupulousness that we apply to the tobacco industry and how we interact with it, or not,” the article said.
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