Born and raised in Somalia, in the midst of a bitter Civil War, Nadia Adan moved to Ireland when she was just a toddler – after a brutal journey across Europe to get here. Now a successful car saleswoman, Nadia is passionate about what she does and has been revolutionising the industry with her unique way of doing things.I am a female car dealer and I operate in the motor industry in Ireland.
I own Ashford Motors, a boutique-style dealership that specialises in mid to high-end cars. I sell cars traditionally through online platforms, however, I predominantly sell cars on social media. I have nearly 160k followers on TikTok and nearly 60k followers on Instagram.
The motor industry has also seen a surge in AI technologies that include level-five self-driving cars. Although there is still a long way to go, tests are still being carried out around the world, some cars have up to level-three self driving capabilities now. For example, many newer cars have features such as self-parking assistance or lane assist which corrects the wheels in your car if you shift out of place.
Apart from that, my journey on social media has been exceptionally rewarding and challenging too, at times. The way I market my cars is quite unique and when someone does something that no one has seen before, there is always some push-back… but if you keep pushing further, then the rewards are even bigger!Negotiation skills are critical because selling cars is always about making deals with customers and coming to a number that both the dealer and customer are happy with.
Are there any ethical or sustainability considerations that are increasingly important in your industry?
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