, transparency and traceability at the core of the brand’s ethos. Friedkin, who is a third generation conservationist, is launching the“I wanted to offer a new way of thinking about production, design and collections,” she said. “ really entrenched in mindfulness and awareness about the world around us. This is really only possible right now because the jewelry industry is on the brink of significant, exciting and — honestly — very necessary change.
“I began designing these collections visually acknowledging the brokenness of the history of the industry by creating something beautiful and using innovative climate-friendly materials,” she said. “That represents a distinct choice to not allow that broken history to continue into the industry’s present.”