Thanks To Hits Like Wordle, The New York Times Is Now A Gaming Company

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Data shows most NYT subscribers are playing games, not reading the news

The New York Times might be best known for its long-running newspaper. But new data shows that thanks to popular games like Wordle, Strands, Connections, and more, the Times has quietly become a video game company that just so happens to have a newspaper subscription, too. Technically, the New York Times has been releasing “games” since 1942 when it began publishing its now-famous crossword.

As spotted by the Garbage Day newsletter, a chart created by investors included in a recent SEC report shows just how much more time people are spending playing games compared to reading the New York Times. While the Times’ news app hasn’t seen much growth since January 2020—barring a few spikes during an election period or other major, global event—the Games app has become more and more popular over the last four years.

 

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