Entrepreneurial Swifties are selling crafty products inspired by Taylor Swift's music and style. Swift herself has been known to send notes and even homemade gifts to creative super-fans.But there's also a parallel industry devoted to selling crafty products inspired by Swift's music and style — and it's thriving.T-shirt, he's showing off a soap in the shape of a cup of Earl Grey tea. It comes with a detachable saucer.
Taylor Swift's music evokes fanciful forms and scents for Jennifer Swenk. But Ashleigh Kiser is thinking in colors. Her company,, has created a line inspired by Swift's Eras tour, in which the pop star performs songs from her entire catalog.era, those were very light, very pastel, very kind of ethereal colors," said Kiser of matching Swift's hits with yarn hues."While theKiser said she loves the way Swift inspires a sort of virtuous circle of creativity in fans.
While Cookie in the Kitchen, Sparta Candle Co. and Sewrella Yarn mostly serve customers through their websites and/or brick-and-mortar stores, many small businesses focusing on Taylor Swift-oriented products look to"I mean, talk about bringing people together, and talk about really amplifying creativity," said Etsy trend expert Dayna Isom Johnson of Swift's impact on the platform.