Nvidia announces new AI chips months after latest launch as market competition heats up

The quick turnaround highlights the competitive frenzy of the AI chip market and Nvidia's sprint to keep its top spot.

Huang's announcement of Rubin appears to quicken the company's already-accelerated pace of AI chip advancement. The turnaround from Blackwell to Rubin was a matter of less than three months, underscoring the competitive frenzy in the AI chip market and Nvidia's sprint to preserve its dominant spot.are two major competitors working to catch up, though their gross margins trailed Nvidia's in the most recent fiscal quarter. Companies likeare also vying for Nvidia's top spot, even as they are simultaneously some of Nvidia's biggest patrons.

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