"When we first started coming up with this idea of portioned, chewable nutrition, we were like, ‘Oh it should be a cube,'" said Bryan Crowley, chief executive of Soylent. They tried it. Turns out, he said, "Cubes are really difficult to do."[NEW YORK]"When we first started coming up with this idea of portioned, chewable nutrition, we were like, ‘Oh it should be a cube,'" said Bryan Crowley, chief executive of Soylent. They tried it.
For fans, Squared represents an obvious, if modest, next step, from liquid to solid. To the rest of the world, Soylent Squared is a snack-size protein bar.This compromise echoes Soylent's trajectory more generally. When it first emerged from Silicon Valley in 2014, Soylent was billed as a step beyond food — that time-consuming, tooth-exhausting replenishment favoured by everyday humans.
Soylent says it pays close attention to superusers like this."We're on there every day," Mr Crowley said. Asked if new customers should consider living solely off Soylent, Mr Crowley said,"We don't recommend it, no. Absolutely. 100 per cent. We don't recommend, not because we don't think it's healthy or we don't think it's there. It's a very difficult thing to do and our research tells us that it happens for a very limited amount of time."There are other reasons to tell a less provocative story.
In 2019, Mr Crowley said, Soylent is about filling in gaps: in a customer's day; in its product line; in the global food supply.
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