SACRAMENTO, Calif. — Parents in California who profit from social media posts featuring their children will be required to set aside some earnings for their minor influencers under a pair of measures signed Thursday by Gov. Gavin Newsom.
Besides coordinated dances and funny toddler comments, family vlogs nowadays may share intimate details of their children’s lives — grades, potty training, illnesses, misbehaviors, first periods — for strangers to view.
The California measures, which received overwhelming bipartisan support, require parents and guardians who monetize their children’s online presence to establish a trust for the starlets. Parents will have to keep records of how many minutes the children appear in their online content and how much money they earn from those posts, among other things.