Cricket captain cracks open the craft beer market

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Pat Cummins has become the first outside investor with Mountain Culture Beer Co.

′ leadership, the Australian men’s Test team has changed, including its relationship with beer. It isn’t just VBs and XXXX getting cracked in the dressing room any more – the odd craft beer is being embraced.

“Cricket’s very traditional, and it’s been very prevalent in Australia for decades. So all of us players have an eye on what’s been done in the past,” he said. It’s also been good news for the News Corp empire. In July, after Trump made Vance his running mate, copies ofthe 2016 memoir that made the Ohio senator liberal America’s favourite white working-class cultural translator, began flying off the shelves, much to the benefit of its Murdoch-owned publisher, HarperCollins.

 

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