Newsflash – media companies are getting more pushy

Looking at Irish and UK media and taking the period January 1st-March 31st this year she found that of the Irish media apps, RTÉ News Now was, by a small margin, the most prolific user sending 212 alerts, followed by The Irish Independent at 203, The Irish Times at 169 and The Journal at 37.

There were time differences, too. All UK media sent alerts through the night with Irish ones beginning at 6am and ending at midnight – which is likely more a reflection of newsroom shift patterns than a consideration for sleeping readers. There is though the fatigue factor. Too many alerts and people either mentally switch off or worse, from the news outlets point of view, physically go into their app settings and actually block future notifications.

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