News Formal

Roku buys Dataxu to beef up OTT advertising: Analysis - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 22 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 12%
  • Publisher: 51%

Indonesia Berita Berita

Indonesia Berita Terbaru,Indonesia Berita utama

Roku’s $150 million acquisition of adtech firm Dataxu could make it more competitive with Amazon, but advertisers worry it could make Roku more of a walled garden

simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.

Alison Levin, Roku's VP of ad sales and strategy, said Dataxu gives Roku expertise in performance-based marketing from brands that don't typically spend a lot on TV ads. Dataxu still makes money from selling mobile and digital ads, which Roku could use to handle larger budgets from brands.Roku has big advertising ambitions and is betting that adtech firm Dataxu can help it capitalize on the $70 billion TV market.

 

Terima kasih atas komentar Anda. Komentar Anda akan dipublikasikan setelah ditinjau.

$ROKU 128.78 LONG Advertising is gearing up for Streaming Wars! $AMZN $DIS $NFLX

Berita ini telah kami rangkum agar Anda dapat membacanya dengan cepat. Jika Anda tertarik dengan beritanya, Anda dapat membaca teks lengkapnya di sini. Baca lebih lajut:

 /  🏆 729. in İD

Indonesia Berita Terbaru, Indonesia Berita utama

Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.

Roku is buying ad tech company Dataxu in $150 million dealDataxu will boost Roku's advertising business.
Sumber: CNBC - 🏆 12. / 72 Baca lebih lajut »

Roku is buying ad tech company Dataxu in $150 million dealDataxu will boost Roku's advertising business.
Sumber: CNBC - 🏆 12. / 72 Baca lebih lajut »