that, for a company to succeed, it needs the right products. But many people believe the right culture is just as important. Creating that culture has been the holy grail for managers ever since Tom Peters and Robert Waterman focused on the issue in their book “In Search of Excellence”, published back in 1982. While the idea has never disappeared completely, it has come back into fashion today.
Toussaint Louverture was notable for his clear ethical code and his willingness to forgive his enemies; he even let slave owners on Haiti keep their land, provided they agreed to reward their workers properly. Shaka Senghor also imposed a strict code of behaviour on his prison gang. Companies may want a diverse staff but all too often, Mr Horowitz says, they try to achieve this by appointing a “head of diversity” or hiring consultants. At Andreessen Horowitz they insist that managers consult more widely by asking, for example, African-Americans what talents they would look for in a new candidate. The firm’s staff is now 55% female and 22% African-American.
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