Alexander's first Google AdSense paycheck was for $42, he said. Now, AdSense is his highest revenue stream.
On YouTube, how much a creator earns per 1,000 views is called the CPM rate. Alexander's CPM rate is between $7.70 and $9.50, which is considered a high CPM rate for a YouTube creator, according to industry professionals. But when he was first starting out, his rate was about $3, he said. Alexander said he doesn't use profanity or any songs that are copyrighted. These factors can lead to YouTube flagging a video for inappropriate content, and possible demonization.
He enables every ad option on his videos, which include banner, preroll, and mid roll ads. He also includes an "ad break" in the middle of a video, which he said has helped his earnings. Alexander said he increases his videos' watch time by building up the anticipation at the start of a video. On YouTube's creator dashboard, users can see when viewers are "dropping off" and look into why that might be happening. He places ads before his viewers will typically click away from a video.
"If your video appeals to more companies and falls within those certain guidelines that the company wants to advertise on, then your CPM will go up," he said. "YouTube subscribers really mean nothing when it comes to revenue."
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