Here's why all of the new tech redesigns — from Facebook to HBO Max — look the same - Business Insider

At the time of Instagram's rebrand, acclaimed Michael Bierut said on his

that the gradient may create a sense of nostalgia — a throwback to the early days of the internet when tools like Microsoft Paint empowered users to use very harsh design tools, like gradation filters. According to design experts, the trend seems to be a rebuke to the simplistic design trend that captured the early 2000s, when web logo simplicity was more functional.

"I believe that some brands moved to flat designs this century to improve their digital presences," said Ashleigh Axios, former Obama White House creative director. "Today, however, technology has improved enough that even more complex color gradients can be made with code and load in our products without such extreme implications."

"I think in the case of giant brands, the thinking may be that the only thing more powerful than owning a single color — like IBM's blue, or Coke's red — is to own the entire spectrum. In the digital age, a million colors cost the same as one, so why not?" Bierut emailed."More recent introduction of saturated, multi-colored gradients is likely a reaction to the feedback about boring logo treatments," said Ashleigh Axios.

axios How TF am I supposed to read this when a pop up telling me to subscribe to your stuff keeps showing up?!

Indonesia Berita Terbaru, Indonesia Berita utama

Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.

Boeing CEO to forgo equity pay and bonuses amid 737 Max scandal - Business InsiderThe company's chairman told CNBC's Squawk Box that the board still has full faith in CEO Dennis Muilenburg despite the 737 Max scandal.
Sumber: BusinessInsider - 🏆 729. / 51 Baca lebih lajut »

Israeli entrepreneurs leaders in tech startups due to national character - Business InsiderTel Aviv has the most entrepreneurs per capita of any major global city and Israeli entrepreneurs are behind some of the world's biggest tech companies. Apartheid, Baby Killing, Ethnic Cleansing, Genocidal, UN resolution breaking, Racist state of Israel 🤢🤢 HananyaNaftali 🙂
Sumber: BusinessInsider - 🏆 729. / 51 Baca lebih lajut »

Here's how Boris Johnson is using the Henry VIII playbook - Business InsiderHenry was relentless in forging English nationalism before his Brexit of the day, much like Johnson now. He is certainly getting through the wives, shame that they are married to someone else. 2 errors - ‘the’ before “in the footsteps” and missing ‘be’ before “wise” At one time, ‘the sun never set on the British Empire’, surely Henry VIII created that momentum...Is it not time for the Brits to shine a favorable light where night now falls?
Sumber: BusinessInsider - 🏆 729. / 51 Baca lebih lajut »

Insight Partners backs Papaya Series A after opening Israeli office - Business InsiderInsight Partners, a prominent tech VC firm, is going all in on Israeli startups with a new office and $45 million Series A investment in payroll processing startup Papaya
Sumber: BusinessInsider - 🏆 729. / 51 Baca lebih lajut »