The rise and fall of Gap, one of the most iconic and beloved American retailers - Business Insider

Looking to the future of retail, Gap embarked on a series of failed experiments including launching Piperlime in 2006.The online retailer served as an attempt to get ahead of the growing e-commerce space, but was later shuttered in 2015.

Despite accounting for a relatively small piece of the business, the Athleta brand consistently performs well. In 2018, Gap looked to capitalize on the growing menswear market by launching its own company, Hill City.Facebook/Janie + JackStill, sales continue to suffer and performance at Gap's namesake brand remains especially bleak.In February 2019, Gap announced that it would spin off Old Navy as an independently run brand.

The Rise And Fall of Gap via YouTube

The Rise And Fall of Gap via YouTube

The Rise And Fall of Gap via YouTube

moorehn It was over when these chains started putting cheaply made crap in their stores.

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