8 Tips From Mom Founders Navigating Parenting While Running Their Companies From Home

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Amy Shoenthal has worked in social media marketing since that was even a thing, on some of the world's largest brands from Procter & Gamble to Google. Here she writes about marketing (hold the jargon), sharing real life lessons from global brands to entrepreneurs. She also profiles marketing's most extraordinary women.

notes that, “Every day I have to shut down the ‘I should be doing this…’ and radically accept that we are where we are, and we are doing our best. My daughter suggested that we talk about the things we are grateful for at dinner. Doing the mental exercise of acceptance and gratitude is still brutally hard though. It is much easier on paper.

That one win a day helps me focus, gain a sense of accomplishment, and of course, impact my company positively.” Her cofounder, Julie Rogers, agrees. “For Mother's Day I want to remind all the moms that they are not giving themselves enough credit for everything they are doing during these unprecedented circumstances.

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'Mom's on a work call. Don't come in unless it's an emergency.' It's as if instead I've written, 'Please loudly barge in and in your loudest voice ask me why the milk's all gone and why you have to unload the top of the dishwasher.' 🤣🤣

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