YouTube highlighted direct-response ads in its ads leaderboard - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 30 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

While YouTube's direct-response business is still small, the pandemic has driven further growth as marketers shift away from brand advertising

"substantial year-over-year growth throughout the entire quarter" for direct-response advertising, while brand advertising "began to experience a headwind in mid-March."

Shrinking budgets due to the pandemic have pushed advertisers away from less-attributable brand advertising and more toward performance formats. Nearly two-thirds of US marketers and agency professionals agreed that advertisers will focus spending more on performance marketing amid the pandemic, Want to read more stories like this one? Here's how you can gain access:

Join other Insider Intelligence clients who receive this Briefing, along with other Media, Advertising, & Marketing forecasts, briefings, charts, and research reports to their inboxes each day. >>

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

New music alert,,,,,prophesy for success,,,let's do it💯✍️take it 100k views today,God bless you

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in İE

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

An insider look at the pitch deck used by open-source platform Almanac - Business InsiderPRESENTING: We got an exclusive look at the pitch deck open-source platform Almanac used to raise $9 million in funding. The CEO breaks it down and gives his advice for entrepreneurs to perfect their pitch. Pakistan ISI Pakistan Army will wipe out generations of all Israeli Jews in the world. Like Hitler, Pakistan will execute all Israeli Jews. People will forget Hitler. Another history will be written about Pakistan Pakistan can destroy Israel in 12 minutes
Source: BusinessInsider - 🏆 729. / 51 Read more »

SUCESS INSIDER: Accenture salary data, Okta, influencer marketing - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

How to pay rent and launch a business as a professional dog walker - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Top business news: Salary comparison, Amazon's leadership, Operation Warp Speed - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Harvard Business School's virtual recruiting plans during the pandemic - Business InsiderEXCLUSIVE: Inside Harvard Business School's plans for helping students land coveted jobs and internships during the pandemic, including an army of virtual career coaches and a more flexible recruiting timetable
Source: BusinessInsider - 🏆 729. / 51 Read more »

How the founder of Michele Foods built her syrup business - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 'bootstrapped' 🥴🥴🥴🥴
Source: BusinessInsider - 🏆 729. / 51 Read more »