How to optimize your LinkedIn profile for recruiters with keywords - Business Insider

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Recruiters often use 'boolean logic,' or advanced keyword searching, to track down candidates on LinkedIn. Here's how to optimize your profile to end up at the top of their results. (by marykearl)

There are millions of candidates on LinkedIn, which is why recruiters resort to advanced keyword searches to narrow the playing field.Recruiters are routinely looking up keywords using "and," or," or "not" in their searches to track down prospective job candidates on LinkedIn. This is known as boolean logic.

It's possible to do too much when it comes to optimizing your profile, so avoid keyword stuffing and using dated, useless terms. Boolean logic — if it sounds like a phrase straight out of an algebra textbook, that's because it is. Developed by a, this research method allows people to seek out information using "and," "or," or "not" phrases and is widely used among recruiters as a way to filter through job candidate profiles with efficiency and speed.

"Candidates who want to get more attention from recruiters should intentionally include skill-based keywords on their LinkedIn profile that have relevance to their area of expertise," he added. Other variants of the above Boolean search string might include keywords like "computer science" and "product development," he added.

"Focus on the 'required experience' and 'preferred experience' sections," he added. If certain keywords show up multiple times across all three to five job descriptions — and they're relevant to your experience — then work them into your LinkedIn profile and resume, including details about how and where you've used these skills.

as well as the descriptions for each position listed under "experience," and which skills to add to their "skills and endorsements" section.

 

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