these silos are primed for exploitation, with the threat of third parties looking to capitalize on user data "leading to increasing, very reasonable, public skepticism about how personal data is being misused."
To circumvent this issue, Inrupt is commercializing the Solid data architecture which gives consumers' control over their information by storing data in individual hubs known as "pods." For example, the NHS could add a patient's medical data into an individualized "pod," which that patient can then elect to share with other healthcare providers.
Consumer distrust of Big Tech is high—but tech firms that partner with Inrupt to leverage its platform could help ease consumers' privacy concerns and drive uptake of their offerings in the process.
For example, only 18% of US consumers are willing to share their personal health data with tech companies, Deloitte's 2020 Health Care Consumer Response to COVID-19 Survey. Given consumers' continued reluctance to share their personal data with tech firms, we think tech giants could help assuage consumers' privacy concerns by tying up with Inrupt to leverage the enterprise version of its Solid platform.
, a prescription delivery startup that needs access to certain health-related consumer data due to the nature of its business. And while tech titans may ultimately decide to launch data management platforms of their own to protect consumers' personal data, the established level of distrust in these companies among the general public could make partnering with Inrupt a far safer bet.
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