During the Cold War, Levi's jeans were banned in East Germany - Business Insider

For teenagers living in Berlin during the Cold War, blue jeans were more than just a cool pair of pants. They represented a forbidden Western culture, rebellion, and rock n' roll — everything purely American that half of the city only hoped for.

Levi's were the world's first blue jeans. Levi Strauss, a San Francisco businessman, and Jacob Davis, a tailor from Reno, Nevada,in 1873 for their denim work pants, which became synonymous with the all-American spirit. German model Tatjana Patitz is pictured the October 1989 issue of Vogue magazine wearing Levi's jeans.Historian Gerd Horten grew up in West Germany. As a teen, he visited the East a few times, where his simple jeans and t-shirt drew attention. "They were obviously consumer goods, but they were loaded with other meaning for East Germans and East Europeans," he told Business Insider's Charlie Herman. "They were seen as symbols of freedom, of independence, of being cool.

Sabine Anton grew up in East Berlin in the 1960s and '70s and sold dresses she made from bedsheets to buy her first pair of jeans. "That cute little orange Levi's label said it all," she told Business Insider. "It was almost like you became a member of a club."A chain of duty-free stores, called Intershops, were the only places where people could legally buy Levi's in East Germany.

Yay communism/ socialism! aoc

501 :)

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