How to send cold emails that will actually get you a response - Business Insider

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Cold emails don't have to be 'cold' — here's how to write a warm email that will get you a response (via akhlkg)

Akhil K Gangadharan.You have to be at the right place, at the right time to strike gold. You will need to jump over loops, be able to get favors, tackle people and conversations to get what you want — and in the end, this would just get you a one- to two-minute conversation with someone important. The fancy term for this is "warm introductions."

Let me give you two personal examples of not-so-cold emails — one which worked and one which didn't. The emails went to two of my favorite startup people when I was trying to collect and organize my thoughts around an idea. At its heart, it's just talking your heart out — nothing else. No fancy salesmanship or trying to impress.

The best warm emails you will write will be automatically for the people who you believe the most in — you will be at the most genuine, honest version of yourself — just like how water flows inevitably through a bed of rocks. This works almost always.Watch the subject line, it is eye-catching. From his perspective, it's actually relatable.

 

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